A CRAFTSMAN plying his trade in Droitwich Spa hopes his new business venture will be a belting success.

Nick Williams has opened the Belt and Bag Shop, in High Street -- his first major retail venture.

He sells a range of leather goods made by leading companies and his own selection of handmade goods.

The 38-year-old has a workshop at the Jinney Ring Craft Centre, off Hanbury Road, near Droitwich.

He set up a business in the Spa to stay close to his regular customers and because he likes the town.

Nick told the Advertiser: "I'm offering a specialist service and believe I have found a gap in the market".

"I create made-to-measure goods and have more than one hundred shades of leather for shoppers to chose from."

The Belt and Bag Shop also offers a repair service and can tackle anything from saddlery to shoes.

Nick said trade has been excellent so far and next year he hopes to introduce a range of Spanish footwear.