If you are only smart for one day in your life, let this be the day.

For most men, their wedding day is less about fashion and more about trying to stay sober long enough to cut the cake.

Unlike their beautiful, blushing brides, they are probably not going to keep their suit for years to come, lovingly stashed away amid layers of tissue paper in the attic. In fact most of them can't wait to get their kit off (ooer!) at the end of the day and return to their more natural casual state.

So why bother buying your wedding outfit at all if you are not going to wear it, look at it or even think about it ever again? The answer is simple - don't. Instead how about turning your thoughts to higher things - or rather hire things?

You see the truth is that there are people on hand to help. They study the season's styles for you, sort out the good from the bad and the ugly, buy only the best and store them all in one place for you to peruse at your leisure. Then, and this really is the best bit, they let you borrow them.

You give them some money, a relatively small amount when compared to the cost of actually buying a new outfit, and you can take away the suit and accessories of your choice.

Then when the big day is over, you simply take the outfit back and return to your old scruffy self - only now you will have a loving wife by your side telling you to smarten yourself up a bit.