THE new school term will see Redditch Council driving home the anti-litter message after a competition for youngsters to help keep the town tidy.

A word game to complete a slogan for Bin It Babe, the borough's anti-litter mascot, saw 15 children win prizes after coming up with the phrase "help to keep Redditch tidy by not dropping litter and always put your rubbish in the bin".

Andrea Morris, of the Keep Redditch Tidy team, said: "We're continuing to find new and different ways to remind young people about how to keep Redditch tidy and act more responsibly."