HUMBLE, discarded plastic film canisters are playing a major part in helping to save the lives of Bromsgrove residents and make the work of the emergency services easier.

They are used as part of Data Link, a new, simple, but highly effective scheme which could prove a lifesaver for anyone suffering an accident or sudden illness in their home.

The scheme is seen as ideal for people with such illnesses as diabetes, epilepsy or heart conditions living on their own.

Those opting to take part in the voluntary scheme make a note of their medical details which is put in the clearly labelled empty film containers and then stored in their fridge.

Two further labels indicating the householder is taking part in the scheme are displayed on the fridge door and inside the front door of the property where it can be spotted by emergency staff.

The labels have been produced and funded by West Mercia Neighbourhood Watch Association based at police headquarters at Hindlip.

Containers are available from photographic counters at Boots chemists stores.

Allan Postgate, manager of Boots in Bromsgrove High Street, said take up of the scheme has been slow so far.

"But, I hope more people will take advantage of the scheme," he said. "It could help save lives by giving paramedics vital information about a patient's illness which could mean treatment being started straight away."

Alan Batchelor, secretary of Rubery Neighbourhood Watch team, said fridges were chosen because they are the one common household appliance likely to survive a fire.

For more information about Data Link and Neighbourhood Watch in your area call Mel Clarke at Bromsgrove Police Station on (01527) 584888.