ANDREW Carter, who spent more than two years developing Bulmers' brands in Australia, is back at company headquarters in Hereford to take on a new role.
The 32-year-old was responsible for the re-launch of Strongbow and the launch of Caffreys in Australia and has now been appointed marketing controller for beer.
"Bulmers has a clear vision to build on its successful range of premium beers and the recent acquisition of The Beer Seller and launch of Pubserve.com will drive forward the development of our current portfolio, and enhance the opportunity to add significant new international brands," he said.
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