LUCKLESS Rovers plunged deeper into the bowels of the Western Division with this miserable defeat at Butlin Road on Saturday.

George Rooney's men will have wished they had been living it up at Butlins instead because there was little to cheer about from this performance.

Sadly, the writing had been on the wall long before Robbie Beard hammered the fourth and final nail in Rovers' coffin right on full time to complete Rugby's league double over their dejected opponents.

A lack of clinical finishing coupled with schoolboy defending proved to be Bromsgrove's downfall on this occasion - and not for the first time.

Once skipper Steve Ulfig had watched two goal-bound headers fail to find the net, you could sense it wasn't going to be their day. They enjoyed the better of the first half but could do nothing about debutante striker Lee Smith's crisp edge of the area volley on 12 minutes which put Rugby ahead.

Rovers suffered another hammer blow just three minutes into the second half when Marvin Marston latched on to the end of Paul O'Brien's corner to beat Nore Gabbidon and double Rugby's lead.

Lanky central defender Marston was again in the right place at the right time to net his second and Rugby's third from close range on 76 minutes.

The home side were rampant, sensing Rovers had given up the ghost, and added their fourth right on full-time.

Rovers striker Richard Burgess meanwhile, looked a lonely figure up front without the service he thrives on. Having just returned from a thigh injury, he ran all day but with no reward for his efforts.

Rovers: Gabbidon, Cameron, Biddle, Ulfig (sub D Neilson 68 mins), Burrow, S Frost, Turpin (sub J Beard 73 mins), Benbow, Jameson, Burgess, Pountney.

Rovers man of the match: Richard Burgess.

Attendance: 235.