UP to 20 jobs will be created with the opening of a £1 million Currys store at Crossley Park, Kidderminster, next Friday.
The electrical goods giant is opening a "marketplace" store on the 225,000 sq ft retail park.
This will differ from its traditional high street stores with a supermarket-style format.
It is one of several being opened nationwide.
General manager Jas Banga said: "We have been waiting for the ideal location in this area and Crossley Park fits the bill."
The £45 million development houses companies including Halfords, Currys, Comet and Staples.
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