POTENTIAL entrepreneurs in Worcestershire could turn their dreams into reality with the launch of the new generation of Mustard.uk.com

The high-growth business support initiative has entered its fifth year and is already promising to build on the 2,000 enterprises that have already been assisted.

Business Link West Mercia's John Loach said: "The programme has long been recognised as a best practice model for the UK and this reputation is only going to get better with the launch of pre-start workshops, an even wider selection of approved consultants and access to finance.

"There are 50 places up for grabs this year and these are open to people who have the drive, commitment and vision needed to start a business, whether that be manufacturing, service, technology or even leisure related."

"We've already had some major successes in the region, with Worcester-based Mainstay smashing the £3m barrier in only its third year."

Mustard.uk.com, which is funded by Advantage West Midlands, has helped contribute £680m to the West Midlands economy.

To find out more visit www.mustard.uk.com or contact 01952 208200.