SUN Valley Foods is to sponsor Hereford United for the 14th year running - in what is thought to be one of the longest sponsorships of a football club on record.
The company's relationship with the Bulls was first embarked upon in 1991 and has been part of a campaign to support the community.
Richard Maxfield, managing director, said: "Many of our employees are United supporters, so its great to have such a close link."
with them.
"We are very proud of our longstanding relationship with the club."
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