SUN Valley Foods is to sponsor Hereford United for the 14th year running - in what is thought to be one of the longest sponsorships of a football club on record.

The company's relationship with the Bulls was first embarked upon in 1991 and has been part of a campaign to support the community.

Richard Maxfield, managing director, said: "Many of our employees are United supporters, so its great to have such a close link."

with them.

"We are very proud of our longstanding relationship with the club."