HUNKY men from Redditch and Bromsgrove have ditched their clothes and struck a pose to help raise cash for a vital charity.

The Primrose Hospice launched its Peel Off for Primrose calendar featuring men from various sports clubs and businesses at the Hilton Hotel in Bromsgrove.

Present at the event were the male models who posed for the calendar along with Tricia Stewart, one of the original WI Calendar Girls.

The calendar is now available from the Primrose shops in Alcester Street, Redditch, Studley, Bromsgrove and Rubery. The price is a suggested donation of £3.50.