Muslims are disgusted by an adult toy on sale in Worcester because they say it disrespects the prophet Mohammed.

Adult store Ann Summers, in the High Street, is selling a blow-up male doll called Mustafa S**g.

The name of the novelty toy has outraged Muslims living in the city, who have said the name insults the Prophet Mohammed, who is also known by the title al-Mustafa.

Malik Mohammed Fayaz, chairman of the Worcester Muslim Welfare Association, based at Tallow Hill Mosque, said it was the gravest offence to insult any prophet.

He said all the Muslims in the city would share his disgust at the toy.

He said: "Every faith would be outraged if their prophet was insulted and their name used in this way.

"Although it is only a toy it should not have this name."

Mr Fayaz said it could interfere with relations between city faiths.

"The community of Islam has nothing except a desire for peaceful living. Unfortunately, in other parts of the world this is hijacked by groups with a different agenda, but in Worcester we are working hard for interfaith relations."

When the store, which sells lingerie and sex aids for men and women, opened in February 2004, former Mayor and Worcester City Councillor Gareth Jones said that the store's location, opposite the Grade I listed Guildhall and close to the historic Cathedral, was "inappropriate".

Jacqueline Gold, the owner of Ann Summers nationwide, said: "We don't want to offend anyone. This feels like political correctness gone mad.

"If anyone has a better name for a blow-up doll, please contact us."

The controversy follows worldwide uproar over cartoons, originally published in a Danish newspaper, that depicted the prophet as a terrorist.