POLICE are stepping up their campaign to stamp out the problem of drink driving as recent figures revealed some motorists continue to flout the law.

As part of West Mercia Constabulary's Seven Deadly Sins road safety campaign, officers have breathalysed 1,173 people across the force area between between June 5 and July 5 this year. Of those tests, 175 - almost 15 per cent - were positive, or the driver failed or refused to take part.

The Seven Deadly Sins Campaign was launched in May to reduce the number of deaths and injuries on the force's roads.

The campaign concentrates on areas identified by the force as those which can significantly increase the number of collisions and include driving under the influence of alcohol or drugs.

The force's casualty reduction officer, Sgt John Roberts, said: "Many people associate drink-driving with Christmas but driving while under the influence of alcohol or drugs is a year-round priority for West Mercia Constabulary.

"In the summer, it is often a case of motorists driving out to a country pub on an evening or weekend to enjoy the fine weather or, perhaps, socialising with friends at barbecues or weddings.

"The hot weather may make them feel thirstier than normal, tempting them to cool off with a pint and not realise how much they are drinking."

Drivers are reminded, if they plan to drink, that they should consider alternative ways of getting home, such as public transport or a taxi.

Anyone convicted of a drink-drive offence gets a criminal record, loses their licence for at least 12 months and could face up to six months in prison and gain a maximum fine of £5,000.