YOU’VE heard of the The Only Way is Essex, well now it would seem The Only Way is Tolladine.

The day-to-day activities of the Tolladine area of Worcester have become an internet sensation following the launch of a Facebook page.

The Only Way Is Tolly was set up on Tuesday and has already attracted more than 1,400 ‘likes’, with members of the community busy sharing photos, comments and memories – all with a fine line in dry humour.

TOWIT was set up by Laura Robinson, Kimberly Probert and Lisa Burfitt to provide people with a fun way to interact, while also highlighting local issues that need addressing.

Miss Robinson, aged 26, said: “We set this page up as a bit of a laugh for the Tolladine community. We see our page as entertainment for people who nine times out of 10 have their own problems and can come to us to escape. We did not expect this – it’s really good.

“Our aim is just to have a laugh, keep it light-hearted and not get in an argument.

“We do not tolerate racism, bullying, violence or slander and the people in every one of our pictures are willing participants.”

However, Miss Robinson said that there was also a serious message behind the site.

“Worcester Community Housing does not take Tolladine seriously and it is very rare that we come across an estate manager asking the people what we want. With the pics of the rubbish, hopefully we will boost WCH to get it moved and get it cleaned up a bit. The area needs funding.”

Stewart Mountfield, chief executive of WCH, said its commitment to the area was reflected in investing in a new play area and working with youngsters, parents and traders through various schemes and partnerships.

He said: “Anybody who thinks we do not care really doesn’t know us or what we get involved in. Tolladine is an area that has had a lot of attention from us and will continue to do so. We care passionately for all parts of the city we work in.”

A spokesman for West Mercia Police said a couple of complaints about the site had been received and one was being investigated.

Other sites focusing on areas in the city, including Dines Green, Warndon and Ronkswood, have also been set up.

• 'Like' the Worcester News Facebook page here.

• You can find the TOWIT page here (note: offensive language)