WORK on a new state-of-the-art £20 million retirement village gets underway today.

The 101-apartment complex is being created by Festival Housing on the site of Alexandra Gardens, off the Worcester Road in Malvern Link.

The scheme has been dubbed Clarence Park Village in line with the royal theme of neighbouring residential roads.

The apartments, aimed at the over-55s, will be a mix of accommodation for sale, shared ownership and rent.

Councillor Clive Smith, who represents Malvern Link on Malvern Hills District Council , believes the retirement village will provide a big boost for older people and the town in general.

“This marks another stage in bringing us a very worthwhile development which will be an asset to the lower Link and the area as a whole.”

The complex will feature a restaurant, library, gym and wellness centre.

There will also be a care and support service to ensure residents are able to live comfortably in their retirement.

This will include help with everyday tasks such as washing, dressing and household chores.

The development follows Festival Housing’s success with the similar Rose Garden, Hereford, which had 1,500 applications for 91 apartments when it opened in 2008.

Richard Grounds, Festival’s commercial director, said: “We are delighted to have started the building works.

“Clarence Park Village will allow residents to enjoy a wonderful lifestyle in a tailor-made community with superb social activities and leisure events.”

Building is set for completion in early 2014.

The project has also received a £3 million grant from the Homes and Communities Agency.

Festival is planning a launch day for prospective residents at the Abbey Hotel, Malvern, on Tuesday, October 23.