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New relaxed advertising rule is sign of the times
7:10pm Saturday 20th October 2012 in News
NEW signs are to go up across Worcestershire in a bid to increase tourism and bring more cash into the county.
A new policy has been published by Worcestershire County Council which aims to help signpost more landmarks, attractions and private firms.
The relaxed rules now state any asset which gets more than 10,000 visitors a year can apply for permanent signs to promote what they offer.
Those which get fewer than that can also apply, and will be looked upon favourably as long as there are “numerous” attractions located in the same area.
It follows concern too many businesses are suffering from a lack of exposure due to the economic downturn.
The policy also says private companies will be encouraged to apply for signage in a bid to increase their commercial viability.
It states that a key aim is to ensure the top 70 businesses in Worcestershire, whether they be tourist attractions or big employers, are eventually signposted.
And it has also included a section on “rural businesses”, saying when six or more traders are located together on one estate, such as a craft centre, they can apply for signs from the nearest major road.
Councillor Simon Geraghty, deputy leader and cabinet member for the economy and infrastructure, said: “What we have to do with this is get the best balance between businesses and tourism.
“We also need to factor in any concerns people have over street clutter and distraction for drivers.
“There is a real need to make sure we are promoting our tourist attractions and key businesses and this policy will help us do that.”
Councillor John Campion, the cabinet member for communities, said: “When you go into rural areas in particular it’s clear how vital signage can be for businesses.”
Under the policy, the costs of the new signs will have to be met by the owners of the business or attraction, rather than taxpayers.
l What do you think? Too many signs or not enough? Leave your comments online at www.worcesternews.co.uk.