HUNDREDS of businessmen and women are expected to attend a major business roadshow being held at Worcester Warriors Sixways Stadium on Friday.

The event is one of a series organised across the Midlands and Wales by sector specialists Sterling Integrity.

“Our Worcester show has always been one of the highlights of our roadshow calendar and we are delighted to have Creditsafe as our show sponsor,” said Neil Davis, show director at Sterling Integrity.

“Sterling Integrity is committed to developing business fusion; that is bringing together businesses that need new suppliers to businesses that need new customers, and the success of the Worcester show demonstrates that this concept works.

“I am confident that this show will be as popular as it was last year and expect hundreds of local businesses to attend.”

The event will run from 9am to 3pm.

It will feature up to 40 exhibitors and about 200 delegates.

There will be three speed networking events designed to allow participants to rapidly meet potential business contacts.

The Worcester show also includes a seminar delivered by leading businessman Steve Abel on building a multimillion pound business that runs itself.

There will also be another seminar from magician and businessman John Danbury on how to use the language of top magicians and actors to do Business by Magic.

New to the 2013 shows is the addition of a two-hour post-show workshop that, like the rest of the show, is free to attend.