AN event technology business which started out less than two years ago has moved to new premises in Evesham.

Exhibit Interactive (ei), an event technology business, was first established in 2015 with a virtual address in Coventry.

Having previously been based at Pure Offices’ Lake View House in Warwick, the firm has just moved to new premises at Blackminster Business Park.

The firm has moved to the new location with plans for future expansion, looking to house its growing collection of immersive technology equipment.

Creative director and co-founder, Joe Ashton, made the decision to help set up the business when he saw the direction the events industry was heading.

With less focus on large, single use stands at big trade shows and more on immersive technology, reusable modular stands and proprietary conferences, ei has been able to grow its portfolio to more than a dozen clients and is looking forward to turning over more than £400,000 this financial year.

ei has worked on virtual reality (VR) flood management experience, an augmented reality (AR) app for an international drinks dispensing business and a ‘Minority Report-style’ touch table for a builders’ merchant.

The company has also recently produced VR experiences for international building materials company Saint-Gobain and its insulation brand, Celotex – both of which were recently showcased at the recent Ecobuild trade exhibition in London.

Mr Ashton said: “Having worked in the exhibition and events industry for 25 years, I’ve seen how expensive single use stands, piles of printed marketing literature and bored sales people achieve nothing for visitors.

"ei has been set up with a focus on immersive technology.

"Engaging customers in a company’s brand or product by enabling them to experience it through tech such as augmented and virtual reality, touch tables and 360o filming. This is technology which makes people say 'wow'.

"I’m pleased to say though that ei is riding the wave and fingers crossed, moving to new bigger offices is just the start of our success.”