A DROITWICH firm has been shortlisted in national business awards.

AKW, who are the marketing leading manufacturer of adapted kitchen and bathroom products, have been shortlisted for a Samsung Innovation Award for the 2017 Lloyds Bank National Business Awards.

The firm, based in Pointon Way, focused their entry on the development of their ground-breaking iCare electric care shower.

The shower is the world’s first Bluetooth smart electric shower, with the ability to be controlled wirelessly via a remote control or smartphone app.

Market leading features and technical innovations as well as unrivalled levels of control have made the iCare a successful shower for the Care sector, including Care Homes and Housing Associations.

Paul Massey, AKW’s group CEO said, “May I pass on my personal congratulations and sincere thanks to all the staff at AKW.

"Drawing on our 29-year heritage in inclusive design of bathroom and kitchen products, every department within the business has had an invaluable part to play in the development of the iCare electric shower product.

"It is testament to our high-quality people and utilising the latest developments in technology that we have been shortlisted in this prestigious awards and I feel very proud that AKW has been recognised as one of the best in British ambition and innovation.”

The finalists were chosen from the hundreds of businesses that entered or were nominated across 18 award categories. They will now prepare for live presentations to an expert judging panel who will decide the overall winners.

Winners will be announced during a prestigious award ceremony taking place on Tuesday, November 14 at the Grosvenor House in Park Lane, where the winners will be revealed.

Tom Broughton, Group Brand Director of the Lloyds Bank National Business Awards said: “Given the economic uncertainty over the past year, it is inspiring more than ever to see British businesses prosper. "Through a thorough and comprehensive judging process, this year’s selected finalists demonstrate exceptional quality and diversity across a range of business sectors within the UK.

"We are now looking forward to the next step of the process and meeting some of the finalists face-to-face.”

For more visit nationalbusinessawards.co.uk.