A SUCCESSFUL beauty firm is expanding into Worcestershire with the opening of its first salon in Worcester.

Blushes Hair & Beauty has become established in Gloucestershire and is expanding into the county with the opening of a brand new salon at 1 New Street.

Work is underway to transform the site into a luxurious 18-seater hair salon - making it one of the largest in the city.

Blushes Worcester is set to offer plenty of individual touches to bring the salon’s decor to life. Bright interiors will flood with natural light from the large front windows, with a distinct natural beauty feel encouraged through living plant walls.

The salon will also be air-conditioned and will serve alcohol to clients who fancy a glass of bubbly or beer during their treatment.

A menu of hot and soft drinks will also be available on a complimentary basis to all clients visiting the salon.

The salon opening is set to bring new job opportunities to the city, with the salon already recruiting for expert stylists to join the launch team.

The salon will be the third the growing firm is launching, and it is set to open to the public in August.

Dom Blake, marketing director of Blushes Hair and Beauty, said: "We’ve been looking for the perfect location to champion our expansion into a brand-new county for a while now.

"Worcester has always been firmly on our radar, given its thriving retail offering and vibrant culture scene."

During three decades Blushes Hair & Beauty has amassed an impressive reputation on both a regional and national level, with multiple award-wins under its belt for both Cheltenham and Nailsworth salons.

The firm is led by father and son team Darrell and Dom Blake.