A NEW project to promote local food producers and other rural land-based businesses in and around the Wyre Forest has been launched.

The Taste of the Wyre project, developed by the Bewdley Development Trust and supported by Grow with the Wyre and Transition Bewdley, aims to showcase the extensive range of quality produce and products available in the area.

Needing a visual brand, logo and website, the project, under the guidance of Peter Miller of the Bewdley Development Trust, employed the services of Steve Pitt of Steve Pitt Graphic Design.

Mr Miller said: “We were looking for a designer who was able to capture the spirit of the project and to link local produce, the landscape and local markets.

Steve quickly produced a strong concept and was able to work quickly and efficiently with a local web designer and ourselves to meet a very short funding deadline."

Mr Pitt said: “As I understood more and more about the diversity and unique qualities that make the Wyre Forest area so special, it all fed directly into the design of the brand and its visual identity.

“Discovering more about the area and its many businesses, I was eager to re- flect this in the Taste of the Wyre brand, with the whole process being exceptionally rewarding. I feel privileged to have been invited to work with a project that supports both the development and sustainability of local rural business.”

The Taste of the Wyre is an ongoing project which needs local producers and businesses to get involved and contribute to its future expansion and growth.

Rural businesses interested in joining the project can visit tasteofthewyre.co.uk or speak to Peter Miller at the Bewdley Development Trust on 01299 405516.