SHOPPERS at the Droitwich branch of Morrisons are being asked to take advantage of a new app being launched by the store.

The ‘Match and More’ smartphone app has been designed to organise shopping lists by department and location, and is tailored specifically to the St Andrew’s Centre store, reminding shoppers of items on their list as they walk past the relevant shelf, in a bid to avoid them being forgotten during the busy Christmas shop.

Sean Doyle, general manager at Morrisons Droitwich said: “Figuratively speaking, we all have plenty on our plates during the festive period. But because it’s such a busy time, there’s a risk is that something could slip our minds and we might not have enough on our plates for Christmas dinner.

“As we all suffer the stress of the festive period, we hope that the app will help Droitwich’s customers find those products they might only buy once a year or avoid overlooking those key Christmas groceries. It uses cutting edge technology to make shopping trips easier as users can organise their shop and keep track of what’s going in their trolley.”