HUNDREDS of people will be showing their true colours when they sign up for a fund-raising event in aid of the county’s sight charity Sight Concern Worcestershire.

They are being invited to take part in a five kilometre run through the Lido Park Droitwich on Saturday June 24 and add a few splashes of colour to their clothing along the way.

Called Go Bright For Sight Colour Run, the event is in its third year and has previously attracted more than 400 entries. The organisers are aiming for the 500 mark this year.

Entrants are invited to dress in white or plain-coloured clothing and can run, job, walk, skip or dance their way along the route and through four paint stations where they will acquire splashes of red, green, blue and purple.

By the time they reach the finish line they will be covered in bright colours and smiles, having raised money for a very good cause.

To get people in the mood for the colourful run, experts from three Droitwich fitness businesses – Julie Liggins Fitness, Steve Sherry Bootcamp and Physique Fitness - will be joining forces to put the entrants, including 100 of their own members, through a fun and lively warm up routine.

Fiona Blake, fundraising manager for the charity, said: “It’s such a happy and memorable event that brings the whole community together - friends and families - to have fun and raise funds for a special local charity.

“We’re thrilled to have some very generous supporters painting the people of Droitwich red, blue, green and purple as they pass through our paint stations en route, including Fortis Living, AKW, Modus and, for the first time, estate agents Nicole and Co.” Each of the supporting firms is sponsoring one of the paint stations in the colour associated with the firm.

She added: “We’re also grateful to Julie Liggins Fitness who will once again get the crowd dancing and to an amazing team of 100 people from personal trainer Steve Sherry Bootcamp, Physique Fitness and Julie Liggins Fitness. They’ve also had great fun testing the paint out for us.

“This is a wonderful event for us. It is so inclusive. We get babies in pushchairs with adults and last year our oldest person was 84. He had the flyer through his door and decided to do it. It is marvellous how it brings the community together.”

She added that last year a woman, who was part of a hen party, came dressed in an old white wedding dress.

Jenny Gage, chief officer of the charity, said: “The Go Bright for Sight Colour Run is open to all ages – walkers and runners – and is accessible to all. Last year over 400 people took part in Droitwich and the charity raised over £6,000.

“We are thrilled to have marshalling support from Droitwich Young Firefighters, Droitwich Athletics Club and Droitwich Lions.”

She added: “Anyone with a visual impairment will be particularly welcome. Sight Concern will be recruiting sighted guides to enable people with sight loss to participate, and be an active part of their local community. Money raised enables us to offer advice, information, support, skills training and social and leisure activities.”

Entry fees, which include the cost of the paint stations, entertainment and a pair of neon sunglasses, are £13 adults, £7.50 children (age three and under go free), students £8.50. A family ticket (two adults and two children) is £33. Tickets must be booked in advance. The entry fee helps towards the cost of putting on the event.

The charity is asking participants to raise as much money as possible to help its work, supporting local blind and partially sighted people to lead independent and fulfilling lives.

Enter online at or call 01905 332914.

• There are 19,160 people in Worcestershire living with “significant sight loss”.

• Every year 200 people will lose their sight in Worcestershire.