Worcester car parking income ‘set to fall £250,000 short’

Worcester News: DROP: St Martin’s Gate car park has seen income fall by 25 per cent since Asda opened. Buy this photo DROP: St Martin’s Gate car park has seen income fall by 25 per cent since Asda opened.

CAR parking revenue in Worcester is forecast to be £250,000 below budget by the spring, it has emerged.

More and more drivers have been counting the pennies and leaving their vehicles in residential streets rather than fork out.

The worst reduction is at St Martin’s Gate car park, which has seen income fall25 per cent year-on-year since the opening of Asda.

Council chiefs say the drastic tumble is even more of a reason why the need to drop prices is paramount.

As your Worcester News reported on Monday, charges are being cut to as low as 40p for half-an-hour in selected car parks. There will also be parking available for £1 after 7pm in a bid to help bars and restaurants around the city.

A briefing paper, which is due to be voted on by full council on Tuesday November 27, says the budgeted income for 2012/13 is £2.7 million. But on current levels of business, it is forecast to fall £250,000 short of that when the financial year ends in March. Current levels of decline are running at about eight per cent

Councillor Simon Geraghty, leader of the city council, said: “The changes we are looking at are moderate ones and with St Martin’s Gate, it’s all about increasing that ‘dwell’ time so they spend longer in the city.

“We are facing active competition with car parking and it’s our response to that.”

If the new rates are agreed, they will come into force from February. The report also says that if take-up of the offer is good, it could result in extra revenue of up to £1 million coming into the coffers.

But it adds that the increase will only be realised if “a significant number of new customers materialise”.

St Martin’s Gate, which will drop its all-day fee from £6 to just £3.60 under the changes, will also need to be close to full, compared to half-empty now.

The document also says there is a risk income could reduce by a further £120,000 if it results in too many motorists taking advantage of the cheaper rates.

The city’s opposition Labour group has said it wants to see the Tory leadership create a beefed-up transport strategy for Worcester, rather than focus on prices.

Coun Adrian Gregson, Labour leader, said: “This is an opportunity wasted.”

Comments (9)

Please log in to enable comment sorting

12:58pm Fri 9 Nov 12

Arthur Blenkinsop says...

'which has seen income fall25 per cent year-on-year since the opening of Asda.'

How many years has Asda been open then? Have i missed something?
'which has seen income fall25 per cent year-on-year since the opening of Asda.' How many years has Asda been open then? Have i missed something? Arthur Blenkinsop
  • Score: 0

1:00pm Fri 9 Nov 12

Hwicce says...

Chickens coming home to roost?

If you keep raising the parking charges then people will stop paying to park.

I thought the Council(s) had a policy of getting people to stop using their cars, now that they are they complain they are not getting as much money.

NS Sherlock.

You could always just reduce the Budget to a realistic level then you would meet it (or you could continue to live in Council cloud cuckoo land)
Chickens coming home to roost? If you keep raising the parking charges then people will stop paying to park. I thought the Council(s) had a policy of getting people to stop using their cars, now that they are they complain they are not getting as much money. NS Sherlock. You could always just reduce the Budget to a realistic level then you would meet it (or you could continue to live in Council cloud cuckoo land) Hwicce
  • Score: 0

1:27pm Fri 9 Nov 12

dparvin says...

If I go into Worcester I drive as I live in Pershore. Since Asda has opened I have parked for free every time I have been shopping (claim money back in store). Why would anyone pay £1.40 per hour or what ever it is now basically the same parking space?
If I go into Worcester I drive as I live in Pershore. Since Asda has opened I have parked for free every time I have been shopping (claim money back in store). Why would anyone pay £1.40 per hour or what ever it is now basically the same parking space? dparvin
  • Score: 0

1:33pm Fri 9 Nov 12

MrStJohns says...

dparvin wrote:
If I go into Worcester I drive as I live in Pershore. Since Asda has opened I have parked for free every time I have been shopping (claim money back in store). Why would anyone pay £1.40 per hour or what ever it is now basically the same parking space?
i would imagine two reasons,

ASDA is usually full at peak times along with the fact certain members of the population should be shot, rather than allowed behind a wheel to cause havoc.

secondly, i would imagine, with all the moaning and groaning about how people refuse to drive into the centre as parking is to expensive. This new cheaper parking will attract people to once again park in city centre carparks.
[quote][p][bold]dparvin[/bold] wrote: If I go into Worcester I drive as I live in Pershore. Since Asda has opened I have parked for free every time I have been shopping (claim money back in store). Why would anyone pay £1.40 per hour or what ever it is now basically the same parking space?[/p][/quote]i would imagine two reasons, ASDA is usually full at peak times along with the fact certain members of the population should be shot, rather than allowed behind a wheel to cause havoc. secondly, i would imagine, with all the moaning and groaning about how people refuse to drive into the centre as parking is to expensive. This new cheaper parking will attract people to once again park in city centre carparks. MrStJohns
  • Score: 0

1:33pm Fri 9 Nov 12

Arthur Blenkinsop says...

Quite right Hwicce.
'Use park-and-ride', they say, 'use trains and busses more' they say, 'keep cars out of the city centre to make it a better, cleaner, safer place', they say. Then they moan when the revenue from car parks falls. It would seem they want their cake and eat it!
Quite right Hwicce. 'Use park-and-ride', they say, 'use trains and busses more' they say, 'keep cars out of the city centre to make it a better, cleaner, safer place', they say. Then they moan when the revenue from car parks falls. It would seem they want their cake and eat it! Arthur Blenkinsop
  • Score: 0

2:13pm Fri 9 Nov 12

mr_wilson15 says...

Serves the council right for passing permission for AS(S)da to have such an unnecessarily large car park! A little bit of collaboration between council departments needed I think!
Serves the council right for passing permission for AS(S)da to have such an unnecessarily large car park! A little bit of collaboration between council departments needed I think! mr_wilson15
  • Score: 0

2:43pm Fri 9 Nov 12

MrStJohns says...

Sooo you expected the Asda car park to be 5 spaces and a disabled bay?

If anything the ASDA car park has done everyone a favour, cheaper parking city wide evening and weekdays.
Sooo you expected the Asda car park to be 5 spaces and a disabled bay? If anything the ASDA car park has done everyone a favour, cheaper parking city wide evening and weekdays. MrStJohns
  • Score: 0

4:56pm Fri 9 Nov 12

yamoto says...

at the end of the day, our council is run by a load of money wasting fools, look how much money has been wasted on road schemes,we need buisness minded people to run these projects, not a load of good for nothing waste of money junkies, who are only in these jobs for their own personal benefits.
at the end of the day, our council is run by a load of money wasting fools, look how much money has been wasted on road schemes,we need buisness minded people to run these projects, not a load of good for nothing waste of money junkies, who are only in these jobs for their own personal benefits. yamoto
  • Score: 0

6:08pm Fri 9 Nov 12

BlogIT says...

mr_wilson15 wrote:
Serves the council right for passing permission for AS(S)da to have such an unnecessarily large car park! A little bit of collaboration between council departments needed I think!
My comment last week on this subject was not published so I will try again.
During negotiations with the City Council over planning permission for their Car Park, Asda were asked not to have a lower charging rate than the nearby St Martins Gate Car Park.
Why then has it been allowed to do exactly the opposite. I blame the City Council, they don't enforce their own policy, then moan about it afterwards.
Can't have it both ways Mr Geraghty,,, Still, you will make up the shortfall in PCN's from the surrounding streets.
[quote][p][bold]mr_wilson15[/bold] wrote: Serves the council right for passing permission for AS(S)da to have such an unnecessarily large car park! A little bit of collaboration between council departments needed I think![/p][/quote]My comment last week on this subject was not published so I will try again. During negotiations with the City Council over planning permission for their Car Park, Asda were asked not to have a lower charging rate than the nearby St Martins Gate Car Park. Why then has it been allowed to do exactly the opposite. I blame the City Council, they don't enforce their own policy, then moan about it afterwards. Can't have it both ways Mr Geraghty,,, Still, you will make up the shortfall in PCN's from the surrounding streets. BlogIT
  • Score: 0
Post a comment

Remember you are personally responsible for what you post on this site and must abide by our site terms. Do not post anything that is false, abusive or malicious. If you wish to complain, please use the ‘report this post’ link.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree