John aiming to make town look blooming great

THE Malvern in Bloom team has made a new year’s resolution to make the town’s floral displays the best in the business.

After celebrating a fourth consecutive gold award in the large towns category of the Heart of England in Bloom competition last summer, chairman John Jordan is more determined than ever to add the elusive title of “category winner” to Malvern’s catalogue of success.

He is planning how to wow the judges when they visit the town for their tour on Tuesday, July 16.

One of his key goals for this year is to showcase a real “spirit of co-operation” and highlight how various groups work together for the good of the town.

He has been working closely with Malvern Floral Society and Malvern Civic Society to tie the In Bloom judging day in with their own celebrations.

The floral society will be holding a special display in Great Malvern Priory to mark its 50th anniversary, while the judges’ visit will also coincide with a packed schedule of events taking place for Malvern Civic Week, between July 13 and 20.

“It all comes together very nicely and should help to make that particular week a very attractive proposition, not just for our judges but also for people looking to visit Malvern or come here on holiday,” said Mr Jordan.

Details of the judges’ route and the all-important floral displays are still being discussed but Mr Jordan said they would be trying to come up with some innovative ideas based around this year’s In Bloom theme of “the edible garden”.

“The theme gives us quite a lot of scope for some creative ideas in how we interpret it,” he said. “We are hoping that we can get some innovative ideas to get us those few extra marks and help us win the category. That remains the long-term goal.”

Any individuals or local groups who would like to get involved with Malvern in Bloom can call Mr Jordan on 01684 566760.

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