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COMMENT: Carry On-type advert out of date
7:10am Tuesday 16th March 2010 in News
THE row over advertisements for a hospital bus service may seem like a classic case of political correctness gone mad.
But your view of the pictures adorning some Red Diamond buses will be coloured by which side of the fence you sit.
The bus company thinks the adverts, which feature a sexy-looking nurse and use the Carry On-style catchphrase ‘Ooh matron’, are nothing more than a bit of fun.
Nurses and hospital bosses, meanwhile, view the ads as sexist and demeaning.
We suspect the truth lies somewhere between the two viewpoints.
We doubt Red Diamond has set out to offend nurses. Its aim, as with all advertising, is to use attention-grabbing techniques to promote a product or service.
To that end it has probably succeeded.
But its choice of image and phrasing is not particularly clever, probably a little crass and belongs to a different century.
• BALLOT: What do you think? Is this advert demeaning? Should it be removed?
Is it just a bit of a laugh, provoking an unjustified reaction?
Please vote in our poll and tell us your thoughts in the comment box, below.