A SPEED-activated road sign has appeared in Welland, thanks to the efforts of villagers and the parish council.

And organisers say the first indications are that the sign, which flashes warnings at speeding motorists, is having the desired effect.

The sign, which has been erected just beyond the Castlemorton Common entrance to the village, shows that 72 per cent of motorists now drive through the village at less than 30mph.

The sign is a result of an appeal launched last year by the parish council to help with road safety projects.

Residents made generous donations, local businesses contributed and the council itself ran shows and events to raise the £2,000 needed.

Parish council chairman Viv Nelson said: “We got through the lengthy process of fundraising and getting the sign with a lot of public support and now the results and the reaction of road users and residents have been really encouraging. Now we’re looking to see if the benefits can be extended to other sites in the village.”