BUSINESSES have backed the opening of an urban-style farm shop.

Neighbours of Fillet & Bone in Chipping Campden, which is scheduled to open this month, say that the project is adding new life to the High Street.

Midlands entrepreneurs Chris Gates and Pat Willins bought the old L Smith Family Butchers when it closed in the autumn of 2016.

Louise Pocock, owner of Louise Pocock Millinery said: "What Fillet & Bone is doing is fantastic.

“They’re putting a lot of commitment into the High Street, which is fantastic for the people who live here.

“It’s a very selfless thing in many ways, they’re bringing back something that’s been lost.

“It also means Chipping Campden is becoming a really nice destination spot which now is more about artisans than simply being reliant on tourism. And that’s wonderful."

Fillet & Bone follows a long line of artisan sellers, makers and producers in the area.

Sam Wilson, who opened her eponymous shop in Elsley House in December, said: "It’s wonderful.

"For a while, Campden was becoming very tired, but now it’s having something of a revival.

"We’ve got such a long Arts & Crafts history, which started with Robert Ashbee moving here and it’s lovely to have a resurgence of that.

"Chipping Campden is not just another a gift shop town. With shops like Fillet & Bone opening, it’s about integrity, not mass-market."

Mr Gates said: “We’re very much looking forward to opening with a focus on seasonality and keeping food miles to a minimum.

"It’s been strong demand locally that’s driven us to open, and we’re thrilled to be contributing to Chipping Camden’s long artisan tradition."

Fillet & Bone plan to stock rare-breed meat from local suppliers, fish, Cotswold cheeses, wines and spirits and other deli goods.