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Worcester News: READER: Worcester News columnist Dean Schofield keeps up to date with the news. READER: Worcester News columnist Dean Schofield keeps up to date with the news.

Nearly 60,000 people read the Worcester News every day – and that figure keeps on growing.

That’s the finding of the latest audit into the size of our audience. Independent auditors Jicreg measure readership of the paper plus the online audience to provide an accurate measure of the total number of people reading the paper’s content each day.

The latest figures have just been released in the Jicreg October report and show that on any day the combined print and website audience is 57,588. The weekly readership figure is 78,159.

The largest number of readers still get their news and information from the paper, with nearly 60,000 readers a week.

However, online is growing fast, and a third of our audience is now viewing us purely online.

These figures do not include the hundreds of people who subscribe to the Worcester News’ page-turning e-edition via their PC, laptop, iPhone, iPad, Android phone or on our new Kindle Fire service.

Berrow’s Worcester Journal, which shares the Worcester News website but has its own e-edition, has a total audience of 115,394 a week – 60,000 readers of the paper and 55,000 online. Editor Peter John said: “Reports of the death of newspapers are premature.

These figures show how a huge swathe of the population seek out local news and information from a source they trust – their local newspaper.

“It isn’t a case of paper or website. The Worcester News is now a media company – providing local news, sport, information, opinion and advertising in a wide variety of ways that most suit individual needs.

“We provide news via the paper, our website, Face-book, Twitter, apps and e-editions. It’s the combination of print and online that makes us a powerful voice in and on behalf of our communities.”

To subscribe to our e-edition for your PC or laptop, go to worcesternews.co.uk/e For our app for your iPad, iPhone or another smartphone, go to worcester news.co.uk/app If you have a Kindle Fire, go to the Amazon Newstand to subscribe.

To subscribe to the paper call newspaper sales on 01905 74233.

Comments (4)

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1:57pm Thu 29 Nov 12

one94 says...

Would prefer to use the app, but don't fancy paying £50 a year for content that is freely available on the web
Would prefer to use the app, but don't fancy paying £50 a year for content that is freely available on the web one94

2:27pm Thu 29 Nov 12

New Kid on the Block says...

It would be freely available if the website was updated.
Letters Page was recently left without update for a fortnight.
It would be freely available if the website was updated. Letters Page was recently left without update for a fortnight. New Kid on the Block

8:55am Fri 30 Nov 12

New Kid on the Block says...

I see that a selection of external links has now been added to the page.
Personally I don't like.
I see that a selection of external links has now been added to the page. Personally I don't like. New Kid on the Block

9:05am Fri 30 Nov 12

New Kid on the Block says...

I also see that the number of other sites tracking you has increased. You used to be tracked by 9 other sites when you visited WN. This page is now being tracked by 13 sites.
Or it would be if I hadn't installed a tracking blocker.
I also see that the number of other sites tracking you has increased. You used to be tracked by 9 other sites when you visited WN. This page is now being tracked by 13 sites. Or it would be if I hadn't installed a tracking blocker. New Kid on the Block
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