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Worcester City tempt supporters with £100 season ticket plan
WORCESTER City will launch an ambitious scheme to sell 1,500 £100 season tickets in seven weeks on Saturday to help them survive at Kidderminster Harriers.
Fans have until Friday, May 3, to snap up the cut-price tickets which will allow them to watch all 21 of City’s league matches at Aggborough during the 2013-14 campaign.
Worcester, who are due to leave St George’s Lane in June, are distributing 10,000 leaflets to sports clubs and organisations across the city promoting the offer.
The £150,000 raised would enable Worcester to survive their first season in exile without the worry of potentially lower attendances and “put pressure on the board” not to cut manager Carl Heeley’s playing budget.
If 1,500 tickets are not sold, supporters can either donate the money to the club, have a refund or put it towards a season ticket.
Should the club sell 1,200, those who have already paid can have a season ticket for an extra £20, or £50 if only 1,000 are sold.
Fans not taking up the offer face paying up to £252 for a normal season ticket, although match-day admission prices will remain the same.
Coach travel to all 21 Aggborough matches will also be run by the supporters’ club at a cost of £100 on top of any season ticket, although there could be flexibility based on demand. There will be five pick-up points in the city.
City are hoping to emulate the success of Hartlepool United who last year broke the 5,000 barrier with a similar initiative.
Director Mike Davis said: “If you want Worcester City FC to remain in existence and survive these couple of seasons at Kidderminster then it’s a great chance to make sure that happens.
“With the end of St George’s Lane just a few weeks away, we realised we’d got to do something different to make people think about the club and attract as many people to Kidderminster as possible.
“The thinking behind it was that it’s been done before and it’s succeeded for another club so there’s no reason why we shouldn’t succeed too.”
He continued: “The idea behind the 1,500 was that it gives everybody something to aim at.
“We felt it would make people think that it’s ambitious but then we want it to be an ambitious target so that there is an in-built impetus for people to get behind it.
“I think this is the sort of project that will create its own momentum once it gets out there and people start talking about it.
“It’s been done before, but only once as far as I know, so it’s quite new. I think the vast majority of people in Worcester who learn about it will consider it totally new to them.
“In that way we might just nudge a few people to think about us.”