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New Aviva Premiership season launched
5:42pm Thursday 29th August 2013 in Sport
DRESSING room cameras and interviews with coaches during matches are two of the on-screen innovations to be introduced by BT Sport into the Aviva Premiership this season.
A six-month consultation with the 12 top-flight clubs has resulted in a series of developments being sanctioned in an attempt to further engage with supporters.
Others include a pre-match pitch walk that will see players interviewed during their warm-up and the addition of kicking tee and line-out cameras.
BT Sport have an exclusive four-year contract with Premiership Rugby worth up to £152million and will be showing the Worcester Warriors match at Leicester Tigers on Sunday, September 8.
All Premiership games in the forthcoming season will also have a television match official.
“We are trying to bring Premiership fans closer to the game and increase the number of people who watch club rugby in England,” said Premiership Rugby chief executive Mark McCafferty.
“As a league we pride ourselves on being innovative and progressive and we believe the coverage of the Premiership will be compelling and supportive of the values of club rugby.”
Meanwhile, with the new season just over a week away, Warriors are offering fans the chance to take advantage of a new ticket deal.
Known as the Six Pack and covering the Aviva Premiership, LV= Cup and Amlin Challenge Cup, supporters can buy a block of six matches for either Fridays or Saturdays.
The Friday fixtures include the likes of Harlequins, Leicester Tigers and London Wasps taking on Dean Ryan’s men under the Sixways lights, while Newcastle Falcons, Northampton Saints and Saracens are part of the Saturday package.
Chief executive Charles Cameron said: “After listening to supporters we have this season introduced Friday night and Saturday afternoon Six Packs, which give supporters the option to buy tickets for whichever package of matches best suit them.”
Prices start from £82.50 for adults and £50 for juniors. For more information, call 01905-459309.
Friday Six Pack: Harlequins (Sept 20), Bath (Nov 1), Leicester Tigers (Nov 15), Biarritz Olympique (Thursday, December 5), Leicester Tigers (Feb 7), London Wasps (Mar 21).
Saturday Six Pack: London Irish (Sept 14), Newcastle Falcons (Oct 5), Sale Sharks (Oct 19), Northampton Saints (Nov 30), Saracens (Dec 28), Exeter Chiefs (Feb 1).
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