PERSHORE Town's improved results came to an end when unlucky to lose at home 2-1 to Hinckley AFC in Midland League Division One.
The visitors are third in the league but Town created the best chances in a close encounter.
Pershore started well with Steve Webb's shot from just inside the area narrowly going wide in the first minute.
Reece Jacobs and Jamie Clarke also tested Hinckley's keeper but Town wasted a great opportunity to take the lead after 34 minutes when Jacobs placed his effort high and wide when well placed from 15 yards.
Hinckley were fortunate to reach half-time level and although Shaun Edwards was called on to push an effort over the bar just before the break Town's defence was comfortable against the visitors' attack that included the league's top scorer Ryan Seal.
Early in the second half Clarke was through on goal but his lobbed effort was just turned away by Hinckley's keeper.
Town took the lead after 59 minutes when a Webb and Chris Priest combination fed through Jacobs who hit a fierce right-footed shot from the edge of the area into the far corner.
Hinckley equalised three minutes later when a free-kick from wide of the area was crossed into the box and James Williams' header found the net.
Lifted by the goal the visitors pushed for a winner which was scored by substitute Sam Agar with another header after 75 minutes.
Pershore visit fellow strugglers Southam United on Tuesday (7.45pm).