FIFTY years ago, Droitwich’s Chateau Impney staged one of the most high-profile events on the motorsport calendar.

Thousands of spectactors used to pack into the grounds to watch the leading lights of hill climbing do battle.

Now, for the first time since 1967, the action is returning to the venue, taken over by new owners in 2012, as it aims to once again establish a formidable reputation.

Set for Saturday and Sunday, July 11 and 12, around 200 competitors, in 19 categories for pre-1967 cars, are expected take to the course, increased from 550 to 1,000 yards.

Organisers are hoping to attract up to 10,000 fans over the weekend, which will also feature a trade fair and classic car auction, tempting them with access-all-areas tickets.

Permission has been granted for the one-off Motor Sports Association-sanctioned event by Wychavon District Council, although it is hoped to be become an annual fixture.

Rod Spollon, chairman of the Chateau Impney Hill Climb Club, said: “We are thrilled to be able to bring motorsport back to Chateau Impney.

“In its heyday, the Chateau Impney sprint was one of the most anticipated on the calendar and a favourite with spectators and competitors, but until recently it seems it was destined to become the Midlands’ forgotten motorsport event.

“Everyone I have spoken to about the appeal of the original event praised the inclusiveness and camaraderie between everyone who attended.

“This is something we hope to replicate at this year’s hill climb and in the future.”

He added: “While local hill climb venues such as Prescott, Shelsley Walsh and Loton Park are all very challenging in their own way, we think the Chateau Impney hill climb course will bring something different to the calendar, complementing existing venues, but giving competitors and spectators something different to get excited about, quickly becoming a firm favourite.”

While not revealing how much it has cost to transform the 130-acre site, a substantial amount has been spent bringing the track up to scratch and replanting trees as part of the hotel’s redevelopment.

Around 20,000 tyres are also being brought to act as safety barriers.

Spollon said: “This is part of an integrated business plan for the hotel and a revitalisation of what was a sorry-looking business and we feel that the hill climb is going to be significant to promoting the hotel.

“The level of investment has been significant but I would emphasise that the necessary investment for the hill climb would also be necessary for the hotel.”

He added: “We are very encouraged by the positive response that we have received so far and we are focused on ensuring we put the time and effort in to making this first event a huge success.

“Nothing happens overnight and this event will iron out any issues but we are committed for the long-term and we feel we can deliver an event both for the hotel and Droitwich.”

Tickets are on sale from January 31, with a 10 per cent discount for buying before June 30.

For more details, visit chateauimpneyhillclimb.com.