WORCESTERSHIRE’S “iconic” ground could be about to change its name, according to chief executive officer Tom Scott.

The County have “spoken to a couple of people” about the “possibility” of selling the “naming rights” for their New Road headquarters.

Scott believes the County’s base would be an ideal location for a company seeking worldwide exposure.

But the County chief stressed “New Road” would remain part of any new name should a deal be struck with a sponsor.

Scott previously revealed the County’s ambition is to become debt free by 2020 so they can invest more into the playing side and develop the New Road side of the ground.

“We are looking into the possibility of selling ground naming rights for New Road,” said Scott.

"We have spoken to a couple of people and I see it as a commercially excellent opportunity for big businesses of Worcester and farther afield.”

Worcestershire are among only a handful of first-class counties in England and Wales who have resisted selling the naming rights to their ground.

In Division One, the headquarters of Middlesex, Warwickshire and Yorkshire are still known by their traditional names of Lord’s, Edgbaston and Headingley, respectively.

In Division Two, Northamptonshire’s base remains the County Ground, with Nottinghamshire’s home known as Trent Bridge.

But most of the other clubs have agreed commercial deals which have given some grounds an unfamiliar ring.

Essex’s Chelmsford headquarters is officially called the Cloudfm County Ground and Somerset play at The Cooper Associates County Ground.

The Brightside Ground is the home of Gloucestershire and Leicestershire's base is the Fischer County Ground.

The matter might be raised by supporters at Worcestershire’s annual general meeting on Wednesday, March 22, in the Graeme Hick Pavilion (7pm).

Scott said: "New Road is an iconic venue and, with our plans for the future, an association with the club could be highly beneficial.

"Other counties have done it and with no or little impact on the name of the ground - and the name “New Road” will always remain in the name."

Earlier this year, Blackfinch Investments replaced Arctic Spas as Worcestershire’s new official main sponsor for the coming season.

Scott said: "I think the onus is on me to ensure the business element of the club is sound and that we try our hardest to make a profit, which will reflect the club’s development.

"Our main objective, in addition to first-class Cricket, is to produce top quality events and commercial opportunities that will enable Worcestershire businesses to engage with us with regard to their requirements.

"In addition to increased revenue, this will allow the people of our County to appreciate what an amazing and iconic venue we have at New Road."

Scott added: "We must ensure that local businesses and the people of Worcestershire instinctively think of New Road when considering a function rather than any other location in the County."

Last March, outgoing chief executive David Leatherdale said new retractable floodlights costing between £1.5 and £2million were “on the radar” for Worcestershire.

He feared Worcestershire could be cut adrift in the Twenty20 competition.

The lack of floodlights at New Road was brought into focus when Worcestershire Rapids crashed to a 17-run defeat to Hampshire in the quarter-finals of the NatWest T20 Blast in August 2015.

A capacity crowd of 5,000 was left deflated when Worcestershire lost under the Duckworth Lewis Method after bad light halted the match in gloomy and “dangerous” conditions.

FIRST CLASS HOME GROUNDS IN ENGLAND AND WALES

Division One:

Essex: The Cloudfm County Ground.

Hampshire: The Ageas Bowl.

Lancashire: Emirates Old Trafford.

Middlesex: Lord’s.

Somerset: The Cooper Associates County Ground.

Surrey: The Kia Oval.

Warwickshire: Edgbaston.

Yorkshire: Headingley.

Division Two

Derbyshire: The 3aaa County Ground.

Glamorgan: The SSE SWALEC.

Gloucestershire: The Brightside Ground.

Kent: The Spitfire Ground.

Leicestershire: Fischer County Ground.

Northamptonshire: The County Ground.

Nottinghamshire: Trent Bridge.

Sussex: The 1st Central County Ground.

Worcestershire: New Road.

Durham: Emirates Riverside.