MANAGER Carl Heeley has put together a business plan for Worcester City to generate money and is “convinced” the exiled club can stay afloat without a change of ownership.

Heeley, who is also a club director, presented his “short-term” strategy at a meeting with shareholders.

Since being appointed on to the board earlier this year, the City boss said he wanted to utilise his skills of running two businesses to help the National League North outfit prosper financially.

Worcester, who have been in exile since 2013, have about £530,000 left in the bank with fears the club could go bust within the next three years.

But Heeley has produced a list of “key objectives” he feels can bring thousands of pounds into the club if directors and members of Worcester City Supporters’ Trust work together.

His plans include securing £10,000 through advertising boards and sponsorship packages and getting the board and the trust to commit to bringing in £10,000 per season.

Holding fund-raising events, improving the club’s merchandise offer, strengthening community links and gaining further kit sponsorship were also outlined in his proposals.

Heeley, who made 536 appearances during his playing career at City and has been manager since 2010, said: “There are lots of things we can do and we can’t have enough people delivering those things.

“If you ask me to ring up somebody and sell advertising, I would say it is not my forte.

“But hopefully 15 people might say they can and we can work as a group.”

However, the fans’ trust do not think Heeley’s business plan can be achieved without the club being a community benefit society, insisting there would be further funding streams available to them.

Trust member Jem Pitt. who has recently stepped down as a club director, said: “What I don’t see here is where the plan is to increase the non-football income to cover a gap, which has gone from £100,000 to around £250,000.

“When you increase the football income, expenditure increases at exactly the same rate, so you are always going to have that gap.

“You (Heeley) are right, individuals can’t do it.

“So why don’t you back a plan where the community can do it and benefit from the kind of grants we can get as a non-sporting organisation?”

Shareholders will get the chance to vote on changing the club’s constitution to CBS on tomorrow evening.

But Heeley believes the board and the trust need to put their differences to one side in a bid to tackle their financial problems.

“You may feel people are sitting on their hands and there is an ‘inner board’ but I see it as a Worcester City,” he said.

“Should Perdiswell not be successful, I am convinced there is enough potential in what I have heard that Worcester City in its current form can be back in the city boundaries without any change to the constitution.

“I believe there is enough potential to deliver that and I am not on this board to fail.”