CONCERNED supporters have called on Worcester City’s bosses to look at new ways of generating cash in a bid to keep the exiled club alive.

Dave Wood, chairman of Worcester City’s Supporters’ Trust, has urged the Aggborough tenants’ directors to come up with a plan to stop them from “haemorrhaging” money.

Since groundsharing with Kidderminster Harriers in 2013, City have struggled to attract sponsors and gain advertising with an alarming drop in backing in recent years.

Due their exploits in the FA Cup in 2014, which saw them rake in more than £150,000, the Vanarama National League North outfit managed to finish 2015 with a profit of £2,184.

However, the club, who have £650,000 left in the bank, are expected to lose about £120,000 this financial year and Wood said it was important the board found a way to balance the books.

“The prediction of these next few years is unknown,” said Wood, whose trust are behind plans to create a ground at Perdiswell.

“We have not got a dedicated timeline for Perdiswell but, as time goes on, we are going to start eating away at the money we have had from the sale of St George’s Lane.

“We are looking at losses, so what can we do as a club to generate more income rather than from just season tickets and the club shop?

“We need to find between £60,000 and £100,000 a year to stop this haemorrhaging that is going on.

“We have got to get back to basics in running as a football club, like junior clubs do when they pack shopping bags to make cash.

“We need to do that on a serious level. We are all shareholders, so we have all got a responsibility to try to get something going. Let’s get some commercial activity going.

“I can’t honestly see us surviving if we keep spending money.”

In May 2014, the club secured £76,870 from sponsorship and advertising but 12 months later, the figure slumped to £14,000.

There are fears it will continue to fall while they play outside of Worcester.

Director Jeremy Pitt said he was thankful for the club’s main sponsor, Pinches Transport, who he revealed invested about £10,000 a year. But Pitt admitted playing at Aggborough made the club difficult to attract other potential backers.

“Although Aggborough is a lovely ground, we have no control over how we manage matchday sponsorship outside the great work of Martin Pinches (director of Pinches Transport),” he said.

“But we don’t have a really strong value proposition to sponsors because what have we got to offer? This is a serious problem the club have to look at.”

Pitt said the club were open to ideas to raise more funds, while chairman Anthony Hampson said he was looking to “ramp up” the Gold Bond Draw, which generated almost £64,500 last year.