A LORRY driver has died after his vehicle came off the road in Stourport earlier today.

Ambulance and fire crews battled to save the life of the driver after the accident in Bewdley Road.

However, the man, who was driving a DAF truck, was pronounced dead at the scene after the incident just before 10.30am.

An ambulance crew, a paramedic area support officer and the Midlands Air Ambulances from Strensham and Cosford attended.

Crews from Hereford and Worcester Fire and Rescue Service also attended.

A West Midlands Ambulance Service spokesman said: “When ambulance crews arrived, the fire service had already removed the driver from his vehicle and started to try to resuscitate him.

"Firefighters took it in turns to continue with CPR while ambulance crews administered advanced life-support.

“Sadly, despite the collective efforts of all involved, the man was confirmed dead at the scene.”