This is the moment 51 people piled into a VW camper van in Worcestershire and set a world record.

No-one had ever attempted the challenge before – and perhaps you can see why.

It was a mêlée of arms, legs and body parts as participants squeezed into the 1974 vehicle, getting up close and personal during their crampervan experience.

But it was all worth it when they set a new world’s best of an impressive 51.

The challenge, which took place during Busfest at the Three Counties Showground in Malvern, raised money for the Make-A-Wish Foundation.

Television celebrity James Lewis, of BBC’s Flog It and Bargain Hunt, who witnessed the incredible feat, said: “I’ve been involved in quite a few world records in my time but this has been one of the most exciting yet, especially as it has never been done before and for such a worthy cause.”

Peter Cue, founder and director of Comfort Insurance, the company behind the record attempt, added: “Our customers enjoy having fun with their campervans and we wanted to do the same.

“What better way than getting everyone involved in trying to set a world record, whilst helping families and children across the UK.”

Calvin, a participant in the challenge, said: "I didn't think we'd do it at first. People's hands and arms were squashed in my face. When it came to the last person, everyone joined in to pull him in - what a great atmosphere."

Held over the weekend of September 4 to 6, Busfest saw 25,000 camper van enthusiasts and 5,000 vehicles descend on the showground in Malvern.