ENJOY a hand massage, laugh your way through a yoga session or craft your own bath bombs at a four-day wellbeing extravaganza in Worcester city centre.

The new campaign, led by the Worcester Business Improvement District (BID), begins tomorrow (Thursday) and will see a packed programme of events take place in the city centre.

Independent shops and major high street chain stores are involved in the project - called Aspire Worcester - in a bid to promote health and wellbeing at businesses in the city.

Visitors to the city centre can indulge in a beauty makeover, get up-to-date on the latest fashion trends, or even take part in an exclusive night of pampering and fizz.

Nadja von Dahlen, Worcester BID marketing and events manager, said: "The new Aspire Worcester campaign is a great opportunity for locals and visitors to sample and embrace the great mix of fashion, beauty, health and wellbeing themed offers and activities within our city centre businesses.

"Worcester city centre offers a vibrant shopping experience with an exceptional selection of independent shops and boutiques, major retailers and service providers who are involved in fashion, health and wellbeing, and so we wanted to celebrate this.

"The campaign with its associated events is a bit different to the Foodie and Motor Festivals that we organise in that it is the businesses who are laying on the activities in-store.

"The majority of events are also free to attend."

Wellbeing activities include lunchtime tai chi session at the University of Worcester's McClelland Centre, in Castle Street, on Thursday from 1pm, while shoppers can take part in laughter yoga at Revitalise in The Shambles on Thursday, Saturday and Sunday.

There will also be relaxation sessions for stressed out parents at Me and My Friend in Reindeer Court on Friday and Saturday.

Meanwhile fashion-conscious shoppers can learn about the latest trends at four fashion shows organised by the House of Fraser, Stripes, Topshop and Topman, and Sophie Wynne-Owen, as well as selected partners.

Models will take to catwalks at The Hive on Thursday from 6pm, The Brick Room on Thursday from 7pm, Alexanders on Friday from 7pm and at the House of Fraser on Saturday from 2pm.

Pervin Chaudhury, deputy sales manager at House of Fraser, said: "We couldn’t not get involved in the Worcester BID’s Aspire event and campaign, as it provides us with an opportunity to showcase what House of Fraser can offer in terms of fashion, health and wellbeing to our existing as well as new customers.

"We have activities taking place on all four days which we think people will love to experience."

Workshops will run throughout the campaign, showing shoppers how to style an outfit, build a capsule wardrobe and how to style a stole.

There is also the chance to enter the vintage hair stylist experience competition at Rock Follies Vintage or join a fittings and fizz session at Embrace, in Reindeer Court, on Friday.

At The Hive, parents with young children can enjoy a series of bounce and rhyme sessions on Friday, while there will be a dedicated home and lifestyle event from 6pm to 9pm on Thursday.

For those who are job-hunting, there will be CV and interview advice on offer at Hewett Recruitment, in Foregate Street, on Friday from 1pm.

Advice on getting fit and healthy will also be available during the event, with visitors able to take part in a free health MOT, step tests, running gait analysis and guided health walks.

For those feeling energetic, there will also be a climbing wall run by the Army Careers Service, the opportunity to try a judo class, and to climb Worcester Cathedral tower.

When thoughts turn to lunch, there will be plenty of healthy food and drink will be on offer, along with mocktail making classes at The Brick Room at House of Fraser on Saturday.

At Worcester City Art Gallery and Museum's Balcony Cafe there will be a healthy eating session, with staff on hand to offer advice on Saturday from 10am to 3pm.

The Aspire Worcester events will finish on Sunday, September 11.

For more information visit aspireworcester.com, or facebook.com/aspireworcester