CHARLIE and the Chocolate Factory has been named the most popular Roald Dahl book on the centenary of the author's birth. has announced the best-selling books in digital and print formats based on customer purchases.

Other popular titles include The BFG and George’s Marvellous Medicine.

Despite publishing his first children’s book over seventy years ago, Roald Dahl’s stories continue to be best sellers on

Dahl proved his enduring popularity by ranking in the top five best-selling children’s authors on the online store over the last year, looking at sales in print and on the Kindle store.

Roald Dahl’s Top Ten Titles in print and on Kindle (Sep 2011 – Sep 2016)

1. Charlie and the Chocolate Factory

2. The BFG

3. George's Marvellous Medicine

4. Matilda

5. James and the Giant Peach

6. The Witches

7. Danny the Champion of the World

8. Fantastic Mr Fox

9. The Magic Finger

10. The Twits

The sales are a combination of books sold in hard copy, on Kindle devices and the Kindle app, which operates on a variety of mobile software platforms including Android and iOS over the past five years.

Dan Mucha, books director for, said: "Having grown up with Roald Dahl’s books and seeing my children read them today, I understand first-hand the joy and enduring quality of his stories.

"The centenary of his birth marks a big moment in the literary calendar and we have seen his books continue to sell incredibly well in both print and on our Kindle store and app making him one of the top five best-selling children’s authors over the last year.

"We expect that that he will remain one of the top children’s authors for years to come.

"We are proud to help celebrate this milestone by dedicating a store where customers can discover all of the many products inspired by Dahl – from books and DVDs, to clothing, kitchenware and toys."