LOVE was in the air at the launch event of a popular heritage festival, celebrating Worcester's spectacular history.

This year's Love Worcester festival is being held during half term week, February 18 to 26, and has been organised by the Worcester Heritage Partnership.

At the launch, which took place on Valentine's Day at the Guildhall, organisers spoke of the exciting programme of events celebrating the city's rich history.

Events are being held at the city's key landmark sites including Worcester Cathedral, the Museum of Worcester, Worcester City Art Gallery and Museum and The Hive.

The event begins with a bell ringing performance from Worcester Cathedral and St Martin's in the Cornmarket taking place this Saturday.

Throughout the week youngsters can enjoy craft activities at various venues, while adults can enjoy a performance of King Lear at St Swithin's Church, or get their ceramic pieces auctioned at the Museum of Royal Worcester.

One of the main highlights will be the Living History weekend, when 2,000 years of history will be brought to life at The Commandery.

Visitors are also being encouraged to get involved in a competition, running throughout the festival, in which they can take pictures of their friends or of a favourite object or fact at any of the venues, putting the picture on Instagram or Twitter including the hashtag #loveworcester.

Judges will choose their favourites, with the top two images selected winning the photographers a private tour of Hartlebury Castle, and a one night stay at the Bank House Hotel, Spa and Golf Club.

Mark Macleod, chairman of Worcester Heritage Partnership, said: "Worcester's heritage venues love to kick off the new year inviting local residents to visit their city's eclectic collection of history and stories, with new events and experiences."

Mayor of Worcester Councillor Paul Denham added: "We have so many interesting, historic sites in the city, but we have not been the best at promoting them.

"But we have been improving, through events like Love Worcester."

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