FOR the fourth year running a Worcester shop has reached the final of best shop awards.

Underlines is a trade magazine for the lingerie industry and, every year, holds the UK Best Shop Awards Stars.

Embrace, the lingerie boutique in Reindeer Court, has reached the final of the awards recognising the best businesses in the lingerie industry in the whole of the UK and Northern Ireland.

Businesses are nominated for a variety of categories by leading industry suppliers. Once the nomination stage is over, a jury of major names in the lingerie industry get together to decide which businesses are good enough to become finalists, and they are invited to a Gala Evening Ceremony in London.

In 2014, Embrace won the prestigious Special Care Recognition Award at the ceremony and they are hoping for further success this year.

The owners of Embrace, Paula Farrington and Lisa Farrington-Martin will be attending a ceremony at Shakespeare’s Globe Theatre, where winners will be announced on Thursday, November 9.