YOUNG entrepreneurs in Worcester are helping to fight hygiene poverty.

Aymi Duignan, 25, and her brother Liam Duignan 30, both of St John's Worcester, along with Sonya Chatwani, 28, run the wholesale club, 'Easho' which stands for easy shopping.

The online shopping club sells brands at wholesale prices and delivers products in bulk.

But it has also partnered with the organisation, Beauty Banks, who aims to get hygiene and sanitary products to those in need, tackling 'period poverty.'

Miss Duignan said: "Beauty Banks is an extremely important cause. There are13million people in the UK living in serious poverty and cannot afford to buy themselves, or their children hygiene products.

"Beauty Banks exists to tackle this and to support people living below the poverty line. We all have the same belief that personal hygiene is a right, not a luxury."

She added: "I have made sure that Worcestershire's food banks know about Beauty Banks and to get in touch with them so they can receive these donations too, but I would also like to raise awareness so more food banks can receive needed toiletries.

"Also if people knew about Beauty Banks they may also want to donate what they don't use in their homes to those in need."

Many girls in the UK are thought to be suffering from 'Period Poverty.'

It was addressed in Worcestershire in January when Councillor Richard Udall raised concerns about girls routinely missing school because they don't have access to sanitary products.

Beauty Banks was started up by beauty journalist, Sali Hughes. Miss Duignan said: "The partnership came about when one of our customers tweeted Sali Hughes about our business. We realised that we could offer more than just the products we sell, and that is why we were delighted to partner with each other."

To buy products for someone in need visit easho.co.uk/beauty-bank. The site's wishlist is regularly updated. You can also send toiletries to Beauty Banks c/o Jo Jones, The Communications Store, 2 Kensington Square.