A PLAQUE using interactive smartphone technology was hoping to change perceptions of the construction industry.
The Virtual World Plaque, located on Pendock Bridge in Pendock Village, Malvern Hills, Worcestershire, enabled users to access a unique smartphone app which provides information and history about the village.
The aim is to enable the public to better understand the role the built environment plays in our day-to-day lives and in turn boost construction sector recruitment
by providing locals with added insight into the infrastructure that surrounds them. It also demonstrates the importance of the built environment in shaping our skylines and encourages more young people to consider a job in the sector. The installation marks the launch of property, residential and services group Kier’s Shaping Your World campaign.
Over 25 plaques have been installed on key buildings across the country.
Each plaque provides a physical touch-point for members of the public, who can use it to enter a virtual world, hosted by a unique avatar at each location.
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