A CAMPAIGN to combat loneliness in Worcester has been launched, and donations are needed.

Age UK started the drive after its ‘loneliness map’ showed residents who live in areas of the Cathedral, Arboretum, Rainbow Hill, parts of Warndon and St John’s are at high risk of loneliness.

Clare Thomas, CEO at Age UK Worcester and District, said: “We have a rapidly ageing population and it is heart-breaking to think that more than two and a half million older people feel they have no one to go to for help.

“The fact is that getting older can be really tough and however resilient you are it’s important to know someone will always be there for you, come what may.

“That’s what we aim to be for older people at Age UK and we know it makes a huge difference, especially for those with literally no one else they feel they can ask for help.”

Research conducted by YouGov has found that 2.65 million older people feel they have no support. A survey found that 24 per cent of older people in the West Midlands who felt they had no one to turn to said this left them feeling lonely, whilst 19 per cent felt isolated and 17 per cent felt depressed.

The campaign, 'No-one should have no-one to turn to', kicks off with a film highlighting some of the challenges people often have to deal with in later life. These include coping with bereavement, accessing the social care they need and managing health problems.

Age UK Worcester and District offers a befriending service for those who find themselves isolated at home as well as social clubs where people can get together to take part in activities and make friends.

The organisation also organises help at home to tackle small chores around the house, a handyman to carry out minor repairs and computer lessons to give older people online access.

People in Worcester are being urged to donate to the new campaign so Age UK can carry on offering essential services for older people.