A new home-care provider in Worcestershire is aiming to transform the way that care is delivered locally and to set a benchmark for the future of homecare.

Ashwell Home Care Services was founded by husband and wife team Philip and Deborah Ashwell, to individually-tailored care to people in their own homes in the county.

The agency, based in Malvern and registered with the Care Quality Commission in September, uses high-tech software to ensure personal care and support is delivered in the best way, coupled with a personal approach by Ashwell Home Care Companions.

Managing director Philip Ashwell said it was ‘personal experience’ that led them to start up their own business.

He said: "As a family we have had loved ones receiving care which, at best could be described as mediocre.

"Their providers did not recognise the importance that how they received their care could affect their outlook and quality of life.

"It spurred us on to create a care company that really focuses on that crucial word: care. My wife and I have over 60 years’ experience between us in this and the customer services sector and we want to make a real difference.

"All care should be delivered in a non-judgmental way regardless of people’s background, race, colour, ethnicity or sexuality.”

The agency also uses modern technology to ensure that visits to those they care for are monitored and that they can pinpoint at any time where their Care Companions are. The technology also allows Ashwell Home Care Companions to see at a glance what their clients’ needs are every time they visit, so that tasks are completed without the possibility of anything being missed.

Deborah Ashwell said: “Everyone that we have the privilege to look after will be given their own Care Companion. This is more than just someone who calls into your home to prepare meals or remind you to take medication – we want them to be someone they can trust, someone who they know has their wellbeing at heart.

"Our staff are all handpicked because they have demonstrated to us that their values and beliefs are the same as those of our company and that we are proud for them to deliver our company vision.”