WEST Mercia Police are backing the Project Edward - make ‘Every Day Without A Road Death' - campaign this week,

This year the campaign is aimed at those driving to work and is aimed at reducing the number killed or injured by commuters (around 40,000 nationally in 2018).

The force say if each road user makes small changes to reduce their own risk and to other road users, then together we can make big improvements.

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Assistant Chief Constable Rachel Jones for West Mercia Police said: "Unfortunately there are families within West Mercia that know far too well the devastating consequences that a collision can lead to. One death on our roads is simply one too many."

John Campion, Police and Crime Commissioner for West Mercia, added: “I welcome this latest initiative that seeks to reduce the harm caused by road traffic collisions. Too many people are being killed or seriously injured on West Mercia’s roads, leaving families and loved ones devastated.

“I am committed to making West Mercia’s roads safer through investment in policing, education and training and will continue to work with partners to make our roads safer, and ultimately reduce the number of road deaths.”