OUR Trader of the Week is one who cherishes being at the heart of the community.

Anja Potze Fine Jewellery, based in Worcester’s Friar Street, has been in business for 27 years.

The fine jewellery boutique specialises in certified diamonds, fine pearls, and bespoke design but caters for every budget, and there are also with Sterling silver collections to accompany the fine jewellery and bespoke offerings.

Worcester News: Wedding ring and engagement ringWedding ring and engagement ring

And as with any good jeweller, repair, cleaning and valuation services are also offered.

Reflecting her pride for the city she lives and works in, Anja’s proudest moments in business are, unsurprisingly community based.

Worcester News:

She said: “Reaching 25 years in business was a wonderful milestone, celebrated with our lovely loyal customers who have kept us going for all these years!

“I was extremely proud to receive a Small Business Award in 2017, for contributions to the local community – living and working in Worcester makes me very proud, and I strive to give back to the community through fundraising and volunteering for various charities.

“I was also invited to 10 Downing Street recently to showcase my products which was a true honour.”

And you won’t get her lifting the lid on any of the more outlandish requests she’s had to deal with over the last quarter-century or so.

“A good jeweller never tells their secrets! But I can assure you there have been some weird and wonderful requests over the years!”

Worcester News: Diamond ring stackDiamond ring stack

Anja is part of a Facebook group called Worcester Virtual High Street.

The ‘Worcester Virtual High Street’ group is free to join and allows independent shops, services, tradespeople, crafters, e-sellers and entrepreneurs of all kinds to promote their wares to customers free of charge.

Shoppers in turn have the chance to discover hundreds of exciting products, service providers, special offers and one-off buys on their doorstep – more details at https://worcestervirtualhighstreet.co.uk

Do you have a business that deserves its moment in the spotlight? Or do you know of one? You can let us know by following the link below.

All we need are a few details and their efforts can be showcased in print in the Worcester News and online on our social media channels.