A Worcester estate agent that claims to have “disrupted” the traditional model is setting its sights on a national expansion.

FreeAgent247.com, the brainchild of Daniel Lewis and Gerard Smith, provides homeowners with a ‘free’ way of selling their homes by reversing the fees so they are paid for by the buyer.

The new approach has been “extremely successful” with the company regularly handling over 100 different properties and reportedly achieving the asking price on 99 per cent of sales.

Co-founder Daniel Lewis said: “There were a lot of doubters when we launched FreeAgent247.com, but I think it is safe to say that we have proved the critics wrong.

“Reversing the fees so that the buyer picks up our charges makes complete sense for the seller. It takes away a big additional cost.

“We are now seeing a steady stream of clients asking us to sell £1m+ properties and why not? They could be saving between £15,000 and £30,000 by placing their trust in us.”

He continued: “Usually in our sector, when you lower the price for the client, they expect the service to suffer. This couldn’t be further from the truth, with a team of experts handpicked to deliver outstanding customer service and, importantly, to use their skills to sell your property.

“We’ve tested the model in Worcestershire, now the emphasis will be on increasing our geographic reach across other parts of the country.”

Local accountants Haines Watts, which employs 20 people at its office in Worcester City Centre, has a history of backing high-growth ‘disruptors’ and has supported the estate agents since it first launched.

Dan Jackson, associate at Haines Watts, said: “FreeAgent247.com is a great example of how an innovative business can take a new concept and revolutionise an established sector.

Mr Lewis added: “There is no doubt in my mind that the knowledge and support Haines Watts has provided during every stage of our development has allowed us to hit our objectives quicker and smoother than we could ever have envisaged.

“Trust is really important for us and that’s exactly what we’ve got with Dan Jackson and his team. We know we can lean on them for all manner of financial and planning assistance, leaving us free to do what we do best…sell houses.”