Aldi's Droitwich store has asked for the council's permission to stay open longer as the festive season approaches. 

The supermarket, located at the Roman Way Retail Park on Kidderminster Road, has made an application to the Wychavon District Council to extend its opening hours from 6am until midnight every day of the week. 

If approved, the store will also have greater flexibility to sell booze to customers who are looking to bolster their supplies for a festive knees-up.

Shoppers can currently visit the Droitwich supermarket between 8am to 10pm every day except Sunday, when trading hours are 10am to 4pm. 

The proposed variation, which has been made to the Worcestershire Regulatory Services, is to "amend the hours for sale of alcohol and opening hours to 06:00 to 00:00 every day of the week".

An Aldi spokesperson said: "This is a standard procedure to give Aldi greater flexibility and not an indication that it intends to change opening hours permanently."

Christmas is a key time for supermarkets, who are in constant competition to lure the hordes of festive shoppers to their stores.

Aldi has become famous during the Christmas period for its two-metre-long pigs in blankets, as well as customer favourite Kevin the Carrot.

Similar extension plans were submitted for Aldi's Preston store last month, with the company stating that the "licensing applications are to give stores flexibility during seasonal periods”.

The 28-day consultation period for the Droitwich application is set to end on September 28, with just a week remaining for the public to make written representations to the Licensing Authority. 

During the consultation period, emergency services such as the West Mercia Police and the Fire Safety Department are consulted, whilst the planning services and the area’s community protection team involved with noise nuisance are also among those concerned.