SOCIAL media star LadBaby is urging Worcester Tesco shoppers to donate to this year’s Tesco Food Collection.

LadBaby, aka Mark Hoyle, has launched the supermarket's festive appeal asking shoppers to donate long-life food.

The LadBaby family’s charity singles have reached Christmas No.1 for three years running (2018, 2019 and 2020).

To mark the start of the collection in all large Tesco stores, Mark collected a trolley load of items at the Toton Extra store in Nottingham.

The collection is underway in Worcester Express stores and takes place in larger stores from Thursday, November 18 to Saturday, November 20.

Donations will help food banks in the Trussell Trust - which runs the Foodbank -  provide emergency food parcels to people in crisis and help food redistribution charity FareShare provide food to thousands of frontline charities and community groups.

Tesco will also be topping up all customer donations by 20 per cent.

Mr Hoyle, aka LadBaby, said: “Everyone deserves to have an amazing Christmas, but unfortunately, a lot of people will have real problems affording the essentials for their families this year. When we released our first charity single back in 2018 there was a huge need for food banks and that need is growing rapidly.

“No-one should have to go to bed hungry, but today far too many do. It’s devastating and we all need to pull together and do what we can to help.

“A donation to the Tesco Food Collection is a really easy way of helping food banks and local groups supporting people in Worcester facing hardship this winter. By putting an extra tin in your basket to donate at the end of your shop you could really be helping someone out.”

People are being encouraged to donate the following items:

  • Tinned Meat/Fish
  • Tinned Fruit and Puddings
  • Tinned Vegetables UHT
  • Milk Cooking Sauces